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JORDAN ALL-STAR WEEKEND 2020
HUB23—Chicago
Jordan and Hovercraft teamed up to create a robust campaign system to support retail, OOH, and events for NBA All-Star 2020 in Chicago. Taking inspiration from the Chicago Transit Authority, the work leans on modern typography, multiple colors, and a detailed motion design system to work seamlessly across all types of mediums and applications.
Completed at
Hovercraft
Roles
Art Direction
Design
Campaign System
Content
Animation
The system communicated the Jordan Chicago Collaborators' Collection, which served as a canvas for eight Chicago creatives to represent their communities through footwear and apparel. Each collaborator was assigned one of the eight transit line colors and invited to bring their unique point of view to what the Jordan Brand’s UNITE call-to-action means to them and to their beloved city of Chicago.
The full design system was brought to life within HUB23—Jordan's All-Star Weekend popup in the heart of Chicago.
Our system extended from apparel to a popup basketball court within HUB23 as well as various digital experiences.
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