NIKE THE OPENING 2016

The Opening is Nike’s premiere national football recruiting camp that offers athletes state-of-the-art education and position-specific football training from well known coaches and professional athletes. During the 4 day event at Nike’s WHQ in Beaverton, athletes are also measured against one another through Nike’s SPARQ Rating system and given world-class treatment.

Hovercraft was tasked with evolving The Opening's visual system which set the visual system for future Nike Football events.

Creative Director: Ryan Haaland
Senior Designer: Derek Leach
Motion Designer: Cameron Behbahany
Studio: Hovercraft Studio

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THE STAR

In August 2016, the Dallas Cowboys unveiled The Star—the team’s premiere practice facility in Frisco, Texas. As a continuation of the The Opening graphic language, Hovercraft was tasked with creating the ultimate Texas football experience within the Star locker room to inspire the local high school football teams.

Creative Director: Zack Teachout
Senior Designer: Derek Leach
Studio: Hovercraft Studio

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