#TacoEmojiEngine

To celebrate the release of the taco emoji, people who tweeted a combination of the new taco emoji and another emoji at Taco Bell would automatically be sent back a photo or GIF mashing up the two images. Partnered with Taco Bell, Deutsch & Legwork, Hovercraft created dozens of animated illustrations to prep for the taco emoji launch.

See the full case study

Illustration  |  Animation

Creative Directors
Zack Teachout, Ryan Haaland

Senior Designers
Derek Leach, Ryan Raschbaum

Designers
Kaitlin De La Merle

Partners
Legwork Studio
Deutsch

TacoBell-PeepShow
TacoBell_Amigos
TacoBell_Mouse
TacoBell_Kebab
TacoBell_Mugs
TacoBell_Porthole
TacoBell_SailBoat
TacoBell_Sleeping
TacoBell_SOS
TacoBell_Spock
TacoBell_Unicorn
TacoEmoji-NoMouth