Jordan Concord Classic 

Inspired by the '90s video game classic NBA Jam, Jordan approached the Hovercraft brand team to create 16-bit animated graphics for the Concord Classic, a high school basketball tournament taking place in Chicago. Animated graphics ranged from Jordan brand-specific icons, reimagining the high school mascots, and real-time game calls for each match.

Illustration  |  Animation

Creative Director
Zack Teachout

Luke Acevedo


To recap the graphics we created, the brand team storyboarded and animated a '90s inspired video game menu for Hovercraft's Instagram Story.